A low conversion rate is the end-result of a series of mistakes for most web businesses, although there are many factors that contribute. The remedy for that situation is many-fold, and each situation has similarities and uniqueness at the same time. Reversing this is a process that occurs over time, and when you do begin to test and identify problems; then you'll see things start to happen in a good way. So today we will discuss and offer 3 specific strategies you can use to address your situation.Check out : G Headshot, G Headshot Review and G Headshot Bonus
Your potential customers must, must, must have a real warm fuzzy about you, your product, and your business before they'll ever order. If they feel any hesitation or wonder about being ripped-off, then you're automatically in an upill battle. Giving your customers a solid and believable guarantee is just one way you can help them to feel good about ordering. Don't be afraid to give them the most generous and non-threatening guarantee you can come up with. All things considered, if you offer a long guarantee period, most if not all will not refund because they tend to forget about it. One interesting approach is to make the period exceedingly long such as up to a year or even for life. One of the keys when you're using this approach is that your product or service must be very good quality and no junk.
Don't over-engineer the navigation on your website. It's not advised to have too many options or bells and whistles when it comes to navigation format. One thing is certain about website visitors, they don't suffer foolish navigation for more than about 10 seconds. Try to find what you consider a high quality site, blog, or sales page site; and then take a close look at the navigation.
The necessary administrative type links (privacy, contact, TOS, etc) are commonly placed in the footer area. It's easy to get good ideas by just Googling highly competitive keywords, and then study the top three spots because those sites are almost guaranteed to be heavily optimized and tested.
If it's at all possible, have a copywriter take a look at your copy and offer some suggestions for improvement. If you had your copy written by a professional copywriter, get it reviewed by another copywriter and ask for his straightforward opinion. It's possible your copy may only need some small adjustments, but you will never know until a copywriter examines it.
You can find so many other ways to increase your conversion rates, but the number one thing that will get you there is taking action.
10/26/2010
3 Fast, Down and Dirty Tricks For Higher Conversion Rates
Conversion Rates - Are You Killing Yours Without Knowing It?
If you want to increase the conversion rate of your website, it can be a long process usually involving many different elements that you need to focus on. In this article we shall be looking into a few effective tips to help you boost your site's conversion rate and take it to another level.Check out : G Headshot, G Headshot Review and G Headshot Bonus
The first tip that you need to keep in mind is that on the Internet, the best way to convince someone is with the power of words. Extremely few things, and rarely, can sufficiently make-up for poorly written sales material, and a beautiful site design won't matter, either. Regardless of the intent and "most wanted action," you will begin your journey by considering what you have for sales copy. Not all visitors will even look at your copy, and perhaps so for other reasons, but if they do then that is where you'll make your last stand. If you do not know how to write copy, and you wrote your own sales material, then we'll say right now that that's probably what the problem is. And if you don't really have the time to do it, invest some money and outsource it to a professional copywriter who can take care of the job. Probably 90% of all marketers on the net fail to test anything, and that is simply a huge, huge mistake. We have read and experienced the power of testing so many times; and it can even be a simple change in a headline, or elsewhere, and the difference will make you cry. So two important take-aways: evaluate your copy and make changes if necessary; always test everything you do and have on your site.
For your website, do make sure your navigation structure is uncomplicated. Keep it very simple and easy to understand in this area because too many choices leads to action paralysis (other than navigating to another website). One thing is certain about website visitors, they don't suffer foolish navigation for more than about 10 seconds. Websites and sales pages that do very well, in terms of conversions, have this one down right, so they are worth studying.
The necessary administrative type links (privacy, contact, TOS, etc) are commonly placed in the footer area. If you need some guidance for other important links, you can just follow your template (if using one) or do some research and study quality websites.
One of the most important and critical actions you could ever do is test your sales material/copy. Test everything you can: sales copy, graphics locations, actual graphics, price points, site colors, etc. Once you have achieved what you think is your terminal conversion rate, then give it a little time and then start over. Usually the only reason most people stop testing is because they're getting a little lazy or complacent. You should now very well that the web business environment is highly dynamic, so that's another reason to never let your feet fall asleep. It's important to realize that there's usually not just one single problem when it comes to increasing conversion rate. So there it is, and always remember to keep taking action as much as possible.
